Show Your Real-Time Inventory to In-Market Shoppers Across Your Social Media Channels

Our DealerLink™ technology quickly syncs your inventory from over 120 providers. It then normalizes, enhances, and creates product catalogs that keep your dealership’s inventory up to date with dynamic ads served across today’s top social media platforms.

Playbooks Built For Every Aspect of Your Business

DealerLink™ offers dealerships over 45 different pre-built Playbooks that instantly create dynamic ad campaigns and targeting to help you own your PMA and stay ahead of the competition.

Every Team Needs a Success Playbook

Each Playbook creates ad campaigns, targeting and creative assets that focus on the business goals that matter most. Focus on selling more VIN-specific new/used vehicles, drive more sales for your parts & service dept., buyback ads, and even hiring/employment ads. There’s a Playbook for that.

OEM Brand Playbooks

We’re constantly adding new OEM branded Playbooks to our platform. Each OEM Playbook comes packed with approved images, videos and other assets to help your dealership drive more sales. Plus, your ad spend may qualify for OEM Coop reimbursement.

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A Mobile Optimized Shopping Experience

DealerLink™ pushes your inventory feeds onto your social channels and deliver relevant vehicle ads to local in-market auto shoppers inside your PMA or around your competitors to win more leads.

Smarter Ad Targeting

Auto Inventory Ads (AIA) use algorithms and data segments to put relevant vehicle inventory from your automotive catalog into the newsfeeds of local in-market shoppers across Facebook, Facebook Marketplace, Instagram, TikTok, Snapchat, Pinterest, Microsoft and more.

Better Shopping Experience

When users click on your vehicle ads, they land on a mobile-optimized VDP on Facebook, with all the details about their vehicle of interest, with different ways to contact your dealership, and links to other similar vehicles from your inventory.

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Create A Frictionless Shopping Experience

DealerLink™ connects your inventory to On-Facebook optimized VDPs to reduce auto shopper friction by keeping users on Facebook rather than directing them to your website VDPs. In testing, our auto inventory ads (AIA) yielded 82% lower Cost Per Leads and 17% lower Cost Per VDP Views vs. traditional dealership website VDP advertising.

Today’s Auto Shopping Experience

On-Facebook VDPs are optimized for mobile and load quickly, mitigating high bounce rates from slow-loading dealership websites and multiple inventory platforms.

More Engaged Shoppers

Generate more quality leads at a lower cost vs. traditional lead generation platforms. Customers can easily contact your dealership directly via Facebook Messenger, phone calls or visits to your dealership. Plus, use our free Messenger Bot to instantly handle inquiries in real-time if your dealership isn’t set up to receive leads directly inside your social channels.

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Respecting Shopper Privacy

With more and more consumer privacy restrictions around tracking user activity via 3rd-party cookies, advertisers may soon find it difficult to reach their audiences with relevant ads. DealerLink™ ads help keep users on their social platform so you won’t need to rely solely on cookie-tracking or your pixel in order to continue messaging and retargeting your ideal audiences.

DYNAMIC RETARGETING

Retarget shoppers in subsequent on-Facebook campaigns just as you would website visitors. Audiences can be created based on on-Facebook VDP views and messages initiated from your social channels.

FUTURE-PROOF ADVERTISING

Rely less on pixels and cookies which will soon be obsolete, and continue to serve relevant, personalized ads while respecting user’s privacy choices.

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Get Your Own Real-Time Attribution and Reporting Dashboard

Since shoppers never have to leave Facebook platform to engage with your vehicle inventory, we never lose sight of their actions on your ads. Whether it’s a view, click, or lead submission we track all of it in your customized DealerLink™ dashboard.  Your dealership doesn’t lose attribution from shoppers leaving Facebook either, and will have flawless tracking of KPIs like leads that are sent directly to your CRM as well.


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See the results for yourself.

DealerLink™ Puts Your Advertising on Overdrive!

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