Drive auto shoppers to a mobile optimized, On-Facebook Vehicle Detail Pages (VDPs)
With Facebook’s new “On-Facebook Destination VDPs”, your dealership can sync your real-time New + Used vehicle inventory onto your dealership’s social channels and deliver relevant vehicle ads to local in-market auto shoppers inside your PMA or market. Once shoppers click on your auto ads, they’re taken to a mobile-optimized, dynamic Vehicle Description Page on Facebook, using the vehicle information from your automotive catalog.
Your Auto Inventory Ads (AIA) use Facebook’s algorithms and data targeting to put relevant vehicles from your automotive catalog into the newsfeeds of local in-market shoppers across Facebook and Instagram.
When users click on your vehicle ads, they land on a mobile-optimized VDP on Facebook, with all the details about their vehicle of interest, with different ways to contact your dealership, and links to other similar vehicles from your inventory.
A frictionless experience = higher shopper engagement
Our On-Facebook Destination VDPs reduces auto shopper friction by keeping users on a Facebook optimized VDP, rather than driving them to your dealership website. Shoppers will enjoy a fast, optimized user experience right within Facebook’s platform, where they can easily contact you via Facebook Messenger, by phone, or through a store visit with map directions available inside Facebook. In testing, On-Facebook Destination AIA’s yielded 82% lower Cost Per Leads and 17% lower Cost Per VDP Views versus traditional dealership website destination advertising.
On-Facebook VDPs load quickly, mitigating high bounce rates from slow-loading dealership websites and multiple inventory platforms.
Generate more quality leads at a lower cost vs. traditional lead generation platforms. Customers can easily contact your dealership directly via Facebook Messenger, phone calls or visits to your dealership. Plus, use our free Messenger Bot to instantly handle inquiries in real-time if your dealership isn’t set up to receive leads directly inside your social channels.
Stay in front of your audience while respecting their privacy choices
Due to more and more consumer privacy restrictions around tracking user activity via 3rd-party cookies, advertisers may soon find it difficult to reach their audiences with relevant ads. By keeping users on Facebook’s platforms, you won’t need to rely on cookie-tracking or your pixel in order to continue messaging and retargeting your ideal audiences.
Retarget shoppers in subsequent On-Facebook campaigns just as you would website visitors. Audiences can be created based on On-Facebook VDP views and messages initiated from your social channels.
Continue to serve relevant, personalized ads while respecting people’s privacy choices. Advertisers will need to rely less on browser cookies to track website activities starting in 2022 due to privacy changes like CCPA and Google’s Chrome browser updates. Therefore, investing in On-Facebook ad solutions that keep your customers on Facebook’s platforms to generate interest, leads and ultimately more sales for your dealership is an important investment in your dealership’s future advertising.