ON-FACEBOOK DESTINATION FOR AUTOMOTIVE INVENTORY ADS (AIA)

 

Create a frictionless shopping experience with new On-Facebook optimized VDPs.

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Drive auto shoppers to a mobile optimized, On-Facebook Vehicle Detail Pages (VDPs)

With Facebook’s new “On-Facebook Destination VDPs”, your dealership can sync your real-time New + Used vehicle inventory onto your dealership’s social channels and deliver relevant vehicle ads to local in-market auto shoppers inside your PMA or market. Once shoppers click on your auto ads, they’re taken to a mobile-optimized, dynamic Vehicle Description Page on Facebook, using the vehicle information from your automotive catalog.

Smarter Targeting

Your Auto Inventory Ads (AIA) use Facebook’s algorithms and data targeting to put relevant vehicles from your automotive catalog into the newsfeeds of local in-market shoppers across Facebook and Instagram.

ON-FACEBOOK VDPs

When users click on your vehicle ads, they land on a mobile-optimized VDP on Facebook, with all the details about their vehicle of interest, with different ways to contact your dealership, and links to other similar vehicles from your inventory.

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A frictionless experience = higher shopper engagement

Our On-Facebook Destination VDPs reduces auto shopper friction by keeping users on a Facebook optimized VDP, rather than driving them to your dealership website. Shoppers will enjoy a fast, optimized user experience right within Facebook’s platform, where they can easily contact you via Facebook Messenger, by phone, or through a store visit with map directions available inside Facebook. In testing, On-Facebook Destination AIA’s yielded 82% lower Cost Per Leads and 17% lower Cost Per VDP Views versus traditional dealership website destination advertising.

An OPTIMIZED USER EXPERIENCE

On-Facebook VDPs load quickly, mitigating high bounce rates from slow-loading dealership websites and multiple inventory platforms.

ENGAGE SHOPPERS

Generate more quality leads at a lower cost vs. traditional lead generation platforms. Customers can easily contact your dealership directly via Facebook Messenger, phone calls or visits to your dealership. Plus, use our free Messenger Bot to instantly handle inquiries in real-time if your dealership isn’t set up to receive leads directly inside your social channels.

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Stay in front of your audience while respecting their privacy choices

Due to more and more consumer privacy restrictions around tracking user activity via 3rd-party cookies, advertisers may soon find it difficult to reach their audiences with relevant ads. By keeping users on Facebook’s platforms, you won’t need to rely on cookie-tracking or your pixel in order to continue messaging and retargeting your ideal audiences.

DYNAMIC RETARGETING

Retarget shoppers in subsequent On-Facebook campaigns just as you would website visitors. Audiences can be created based on On-Facebook VDP views and messages initiated from your social channels.

FUTURE-PROOF

Continue to serve relevant, personalized ads while respecting people’s privacy choices. Advertisers will need to rely less on browser cookies to track website activities starting in 2022 due to privacy changes like CCPA and Google’s Chrome browser updates. Therefore, investing in On-Facebook ad solutions that keep your customers on Facebook’s platforms to generate interest, leads and ultimately more sales for your dealership is an important investment in your dealership’s future advertising.

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Get Your Own Real-Time Attribution and Reporting Dashboard

Since shoppers never have to leave Facebook, we never lose sight of their actions on your ads, whether it’s a view, click, or lead submission. Your dealership will not lose attribution from shoppers leaving Facebook either, and will have flawless tracking of KPIs like leads and content views in your own dealership reporting dashboard.
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See the results for yourself

Start Using On-Facebook

Destination Auto Inventory Ads (AIA) To Sell More Cars!

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Our Mission

We believe that working with you and not just for you, will produce better overall results. No one knows your business better than you.

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3200 Park Center Dr. #1110
Costa Mesa, CA 92626

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