Hamer Toyota, one of the largest selling Toyota dealers in the nation utilized db&m Media for their marketing and advertising needs for many years. To help create awareness and buzz around the new Toyota Tacoma truck, db&m Media utilized unique and fun billboard creative to build off of the festive “Taco Tuesday” theme in Southern California.  Because Southern California is the largest vehicle market in the U.S., Out-of-Home billboard creative needs to capture the attention of commuters quickly in order to build awareness and have a lasting impression.